This Week’s Sign That The Apocalypse Is Upon Us


When I was a kid, I had a subscription to Sports Illustrated. Not sure if they still have this, but every week there was a little blurb entitled, “This Week’s Sign That The Apocalypse Is Upon Us.” It always featured some absurd factoid that was too ridiculous to believe but nevertheless, painfully true.

Well, the other day I heard a radio commercial for a local cable provider. It heralded as one of its biggest selling points a DVR that could record four shows at the same time.

Four shows at the same time!

Look, if you are in the target market that finds this a must-have feature, you need to seriously take a hard look at your life. Surely you were meant for more than this.

The most depressing thing? The apparent reality that the number of people who would jump at this offer must be somewhat significant, or else it wouldn’t have made it into the commercial in the first place.

Heaven help us.


  1. I guess VCRs don’t want to make a comeback. They can record shows from your TV and that’s it.

  2. Tracey says:

    Ok Jason, I agree recording 4 channels at the same time it overkill…and truly a sad comment on how low our culture has sunk… however… in the DVR’s defense, it can cure adultitis. No more planning your life around TV shows- it allows us to record shows- everything from educational programming to the brain-dead stuff. We happen to love TV/movies- and we treat it like milk and cookies- good for a quick evening dessert, but something we DON’T do all the time. With some preselected shows on the DVR, we can decide when and what we watch- so our TV time is a concieous decision and not a waste of brain cells when we should be outside or doing something carefree and rebellious :)

    • Tracey, I hear you, that’s pretty much how we use TV, although we don’t have a DVR, we just watch stuff online via Hulu and Netflix.

      But yeah, having to record four shows at once? Bonkers.