Escape Lab is Here!

Let me ask you a few questions…

Would you like to make room for more fun, new memories, and deeper connections with the people closest to you, just by making a few simple adjustments to your everyday routine?

Would it be helpful if you could develop strategies to quit the things you DON’T like doing to create more time for the things you DO?

Do you have any interest in uncovering ways to slow down the speed of life in order to become more flexible, energized, and productive?

Would you like to become just a little bit more brave, adventurous, and rebellious against Adultitis and the rules that don’t exist?

If you answered yes to any of those questions, I enthusiastically invite you to be a part of our newest adventure: Escape Lab!

An Escape Lab is a one-of-a-kind, guided experience that artfully combines immersive online content, a vibrant community, and a curated treasure box of supplies and surprises.

Our first one begins on January 12, 2015 and runs through February 6th. It’s the perfect antidote to the cabin fever that’s sure to set in after the fun and excitement of the holidays!

Since this is our first Lab, we’re purposefully limiting access to make sure we can ensure quality and provide the best experience possible. So admission is open through December 12, 2014 or until we fill 150 spots, whichever comes first. Honestly, we don’t know what to expect with regard to response, but there are over 14,000 people who are getting this message, so if you’re interested, it makes sense to act fast.

Please visit to learn more about how it all works, and why you’d want to join us on this adventure. We hope you will!

P.S. If you’ve ever wanted to attend an Escape Adulthood Summit but haven’t been able to because of timing, cost, or any other reason, this is the next best thing. (In fact, our goal is to make it even BETTER :) Sign up today!

When Toy Companies Have Adultitis

One of the most interesting (although not necessarily enjoyable) parts of this book-making adventure has been turning the nearly-finished version over to the lawyers. They scour the copy and artwork for potential legal land mines that could arise.

My editor warned me that companies that make toys are some of the most litigious and Adultitis-ridden entities around. Sadly, she was right.

A fair amount of my art features references to universally recognized pop culture icons from childhood. Most cleared the legal hurdles because they are relatively generic depictions. I was encouraged to change a few things, however, in order to protect us from lawsuit-friendly doo doo heads. So, I had to make this box of crayons into something more pedestrian.


And I added the fork marks along the edges of this, um, toaster pastry, in order to keep it from looking too much like a certain something something.


Whatevs. These were relatively easy changes to make, thanks to the power of a digital workflow.

The real challenge arose with the need to do something about the Fisher-Price Little People that appeared in a few pieces. We all agreed that changing them to look more generic would be lame. You’d lose all the nostalgia that comes from their iconic look. Of course, the iconic look is what creates the problem.

I suggested the idea of contacting Fisher Price directly, to see if we could get permission to proceed as is. After all, in the context of the book, it’s a minor element, and the art is a loving homage to the classic toy. In fact, it seemed like a potential win-win opportunity. Maybe Fisher-Price would see the value of having their beloved toys associated with such a positive, empowering (and we hope bestselling) book and even consider buying a bunch themselves to use as a promotional tools.

My agent Michelle offered to contact Fisher-Price about it and see what they thought. She sent along a detailed synopsis of the book and an example of the actual layout. She got back a pretty generic but definitive no. This is what they said:

Thank you for your interest.

We have reviewed, and must decline your request for permission to use the iconic likenesses of the Fisher-Price® Little People® figures in the soon to be published book.

Best regards,

Commercial Permissions

Undeterred, Michelle followed up, if for nothing else than to get a little bit more clarity. To their credit, they sent her a reply:

Good Afternoon ~

Because the images you are asking about are of our older products, they do not comply with the current safety standards.

If people do have these older products, they could possibly give them to children to play with.

To say that we were all a little perplexed would be an understatement. Apparently, they want the world to forget that these toys ever existed. The idea of a parent seeing my book, fondly remembering the great joy they had playing with their Little People, and then being inspired to dig them out of the basement to share that joy (and positive association with the Fisher-Price brand) with their children, is like, the worst thing ever.

The ironic thing is that three years ago, we did this very thing. Kim excavated her collection of Little People out of her parents’ basement for our young children to play with. We’ve even purchased additional vintage sets on eBay to give as Christmas gifts. They are one of the top three things our kids love playing with, hands down. A true classic.

And I am happy to report, no choking deaths thus far.

(The good news is that I know who to sue if there are. :)

Although I was really disappointed to hear their decision, I hold no ill will toward Fisher-Price. Obviously, they are ultimately trying to limit their liability here, but the whole thing just reeks of adults ruining everything. This reality that we live in, one that includes lawyers fearing other lawyers, lawsuit-happy jerk heads, and the complete disregard for common sense, is the essence of Adultitis unleashed.

We have a long fight ahead of us, friends.

Ultimately, I had to remove any appearances of the Little People from my book, which meant having to create all new art. Thanks to some inspiration from fans and readers, I was able to develop a new concept that I think actually enhances the message even more. (Here’s a sneak peek.)

I also had to figure out what to do with a painting of a toy band that featured the classic Little People dog as the lead singer.


So in a move that is reminiscent of Van Halen replacing David Lee Roth with Sammy Hagar, the dog got bumped in favor of a gummy bear. He beat out Green Army Guy and Rubber Duckie, even though he is not even a toy. (A victory for diversity!)


I’m not sure if the band will ever sound the same, but the at least the gummy bear was pretty fun to paint.

And just think of all the millions of children who will now be safer for it.

Something Exciting Coming Soon!


One of the most successful and rewarding things Kim and I have ever created has been the Escape Adulthood Summit. People who have attended one rave about it. It’s an experience like no other; a weekend filled with fun, inspiration, community, and magic.

We’ve hosted three so far, and each one has been worth every bit of the enormous amount of work put into it. But it is a LOT of work.

As you may have heard, I have a book coming out next year, our first with a major New York publisher. In fourteen years of business, it is undoubtedly the best opportunity we’ve had yet to share our message with the world. We want to make the most of it, and that requires focus, as well as a willingness to say no to something good in order to say yes to something better.

Which is why we’ve decided to suspend the Summit for a year. With the book coming out in the summer and three kids under six, we just can’t execute both projects as well as we’d like.

We first made this announcement at the conclusion of of this year’s event. Although everyone was disappointed, it warmed our hearts to see the groundswell of people who pledged their support however they could.

But still, we hated thinking about not doing something in the spirit of an Escape Adulthood Summit.

In fact, we’ve spent years wondering, could we create something brand new that was inspired by what makes the Summit great, but didn’t have its limitations of geography, cost, time, and space? After lots of time thinking and dreaming, we finally discovered our yes! And what has emerged from all the brainstorming is a vibrant, original concept that excels in areas where a live event just can’t.

We call it the Escape Lab.

We can’t stop thinking about it, and we can’t wait to share it with you!

Coming soon. Very soon.

One Chance Only Sale: Long Sleeve Tees!


Since we like making stuff way more than we like managing inventory, every once in a while, we create something we think is cool, take orders for a week or so, and then buy the exact number of goodies we need to fill those orders. So whether it’s two or two thousand, I get to make cool things, you get a chance to own them, and we don’t waste any money on stuff that takes up space in our basement.

Now, does this mean we will never, ever, EVER offer this product again? Not necessarily. But if you see something you like, your best bet is to snag it while you can. Chances are it won’t be available anytime soon because we’ll be busy creating the next thing :)

Just in time for chillier weather, our latest offering is three long sleeve tees! The brand new Pop Star design joins two classic bestsellers, Bee Optimistic and the re-imagined Penguin Possible.

Printed on a Gildan Soft Style, 100% cotton pre-shrunk jersey knit, the unique tapered neck and shoulders provide a super fit on both guys AND gals. Featuring double needle hemmed sleeves and bottom, and a seamless double needle 3/4″ collar. These shirts are ridiculously soft, but hold up to a good washing.

Your chance to order this item goes “poof!” on Friday, October, 2014. Order yours today!

Book Update: A Cover, A Release Date, and the End of a Long Beginning


There’s some big news to report on the book front.

penguins-cant-fly-coverI have learned that Penguins Can’t Fly +39 Other Rules That Don’t Exist will officially be published on June 23, 2015. (That’s the cover right there!) It will be published as paper-over-board, which is basically a hardcover book without the dust jacket. And it will cost $16.99. It was originally going to be $14.99, but after doing a more thorough cost estimate, St. Martin’s Press decided to raise the price rather than cut corners on quality. They are really committed to making a beautiful book, which I couldn’t be happier about.

The manuscript is complete, surviving several rounds of edits and proofreading. I have been busy finishing up the art and layout of the book. In the world of traditional publishing, it’s incredibly rare for a single person to be responsible for the writing, the illustration, AND the layout of the entire book. It is a privilege I am incredibly grateful for.

As I’ve been building the book in Adobe InDesign, it’s become clear that in many ways, this book is my magnum opus. Especially at this point of my my career. When the book is officially realized, Kim and I will have been at this for exactly fifteen years, one month, and three days. It’s been a long road. This book has artwork that’s literally fifteen years old (I did that painting of Super J up there in 2000) as well as some that’s about fifteen minutes old. It’s the culmination of fifteen years of excruciating lows, amazing epiphanies, best practices, stories collected, jokes refined, and profound lessons learned, packaged in all its full-color glory.

It’s got humor and insight and hope. Quite simply, it’s my heart and soul on display.

And it feels like the final exam of a class that was thirty semesters long.

It also feels like it’s the end of a long beginning and a beginning of something even better.

I can’t wait to share it with you.

The 15 Most Powerful Adultitis Antidotes on the Face of the Earth


I am super excited to announce our newest ebook you guys! This bad boy is a collection of 15 of our most powerful (and fast-acting!) ways to stop Adultitis in its evil little tracks. Basically, it’s the greatest hits guide, featuring things like Pajama Run, Barbarian Spaghetti, and more. Applying just one of the treatment options within will immediately result in a state that is less stressful and more fun.

And the best part? It’s FREE to all Escape Adulthood Insiders! If you’re subscribed to our newsletter, you can snag it right here. [Read more…]

Our Silly Take on the ALS Ice Bucket Challenge

We inevitably got called out in the viral ALS Ice Bucket Challenge that has taken the interwebs by storm. We happily accept the challenge from Michelle, our book agent, plus we will be donating $100 to ALS research. We enlisted the help of some friends for this one…

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By the way, this whole Ice Bucket Challenge thing is a stellar example of how the world is aching for silliness, but oftentimes, we just need a little permission. Making a video of yourself dumping a bucket of ice water of your head is pretty silly. People don’t make a habit of doing things like this.

But that doesn’t mean they won’t.

When someone else is being silly, it gives us the cover to jump in and be silly ourselves.

Be a permission granter. Go first.

The Best Thing You Can Buy for a Buck (Other Than a McDouble at McDonald’s)

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A few months ago, I teamed up with a company called Snippet to create a new type of ebook that contains lots of interactive “discoverables” like video, photo slideshows and conversations on social media. The book is called “Tinker,” and it’s filled with 20 simple ideas – small experiments, if you will – that will get you thinking in new ways and get your story moving in exciting new directions.

Last week I was interviewed by Matt Gartland about the book, and the conversation covered things like publishing, speaking, and how Kim and I got started on this crazy journey.

Spoiler alert! In the video above, we reveal a special coupon code (pssst, it’s TINKERTOY) that you can use to get the book for half off during the month of August, which is now over a third gone. The Snippet itself is only $1.99 to start, but with this code you can snag it for a buck. Insanity!!!

Get Tinker here.

2014 Escape Adulthood Summit Recap


An Escape Adulthood Summit is made up of many things, including Show & Tell, Recess, and the opportunity to eat dessert first. This year, there was even an ice cream truck! But the most important element — by a mile — are the people who attend.


Over sixty people hailing from 10 different states convened in Madison for the third annual event. They brought their Golden Ticket, an item for Show & Tell, and the willingness to trust us.


You see, other than the start and end times, the agenda is largely kept a secret. Which freaks a lot of people out. We keep the schedule under wraps to provide an element of surprise, but also because we want to give attendees the chance to break free from the trappings of time. The goal is to just “be.”


And the Olbrich Botanical Gardens was an ideal place to be. We were surrounded by 16 acres of lush beauty on the opening weekend of the amazing annual Blooming Butterflies event. With perfect weather to boot! (That cost extra.)



We describe the Summit as part conference, part retreat, part mastermind group. Our theme this year was “Transform,” and we geared much of our content around the concept of change. We talked about what we could learn from Lincoln Logs, how anything big is really just a culmination of small things, and the enormous value of twenty seconds of embarrassing bravery.


Our special guest speaker was the esteemed Chris Clarke-Epstein, who earlier this summer received the Cavett Award, the most prestigious honor bestowed by the National Speakers Association. Chris regaled us with stories of her own experience of change, and gifted us with tools for managing and thriving amidst the change we regularly face in our own lives.

chris-in-action [Read more…]

Be Part of My Next Book and Achieve Fame and Fortune!*


Wouldn’t it be cool to walk into your local bookstore, take a book off the bestsellers shelf, and open it to find your picture featured within its pages?

If you think so, read on…

As you may have heard, we recently got a book deal with a major New York publisher. It’s all about the rules that don’t exist. I have been busy putting it together, and I thought of a neat way to include you in the process, if you’re interested. :)

Send me a picture of YOU breaking a rule that doesn’t exist, and I will do my best to include it in the finished book! No promises, but if the photo is fun, original, and of decent quality, your chances will increase greatly! Keep in mind that we’re looking for rules that DON’T exist, not ones that actually do. (So no pictures of you exceeding the speed limit or vandalizing City Hall, please.)

If you need inspiration, here are the 40 rules that will be in the book (although if you come up with something else, that’s cool, too!)

  1. Thou Shalt Act Thine Age
  2. Thou Shalt Color Inside The Lines
  3. Thou Shalt Hate Monday
  4. Thou Shalt Always Be Careful
  5. Thou Shalt Get Thine Inbox To Zero
  6. Thou Shalt Clean Thy Plate
  7. Thou Shalt Make Thy Bed
  8. Thou Shalt Hide Thy Weirdness
  9. Thou Shalt Care What Other People Think
  10. Thou Shalt Not Wear Thy Wedding Dress After Thy Wedding Day
  11. Thou Shalt Conceal Thy Wrinkles
  12. Thou Shalt Wait for Permission
  13. Thou Shalt Not Play Hookey
  14. Thy Christmas Cookies Shalt Look Like Christmas Cookies
  15. Only Young Children and High School Seniors Shalt Take Cheesy Photos Near Oversized Numbers
  16. Thou Shalt Not Make a Mess
  17. Thou Shalt Remove Thy Nametag Immediately After An Event
  18. Thou Shalt Not Eat Breakfast for Dinner
  19. Thou Shalt Not Celebrate Without Thine Calendar’s Permission
  20. Spouses Shalt Not Swap Sides of the Bed
  21. Thou Shalt Not Let Them See You Car Dancing
  22. Thine Offspring Shalt Be In a Million Extracurricular Activities
  23. Thou Shalt Not Eat Dessert First
  24. Thou Shalt Not Draw on Thy Children
  25. Thou Shalt Embrace Common Knowledge
  26. Thou Shalt Get a Job with Benefits
  27. Thou Shalt Not Wear Pajamas in Public
  28. Thou Shalt Not Have Too Much Fun at Work
  29. Thou Shalt Reserve Thy Fine China for Special Occasions
  30. Thou Shalt Always Wear Clean Underpants Upon Leaving Thy House
  31. Thou Shalt Let Others Define Thy Success
  32. Thou Shalt Wait 30 Minutes to Swim After Eating
  33. Thou Shalt Not Bring Bananas On Thy Fishing Boat
  34. Thou Shalt Be Realistic
  35. Thou Shalt Not Be Ridiculous
  36. Thou Shalt Do and See Everything Whilst On Vacation
  37. Thou Shalt Brag About How Busy Thou Art
  38. Thou Shalt Not Wear White After Labor Day
  39. Thou Shalt Not Jump in Puddles
  40. Thou Shalt Not Blow Bubbles In Thy Milk

While I can’t guarantee the “bestselling” part, I can tell you we’re putting everything we have into making this book a success. And I know that it’s bound to be better if you’re in it.

So please, send your photo of your rebellion against Adultitis to me at — but hurry! Deadline for entries is August 18, 2014!

* Please note fame and fortune not guaranteed.

Adults gather to escape adulthood at summit

Wendy Whitney Scherer participates in a group performance Friday during the opening day of the Escape Adulthood Summit at Olbrich Botanical Gardens on Friday. The program emphasizes the importance of play for those well beyond childhood. (Photo by John Hart)

Wendy Whitney Scherer participates in a group performance Friday during the opening day of the Escape Adulthood Summit at Olbrich Botanical Gardens on Friday. The program emphasizes the importance of play for those well beyond childhood. (Photo by John Hart)

This article was originally published in the Wisconsin State Journal on 7/19/2014 and was written by Bailey Berg.

A flurry of ripped cardboard. Fat markers haphazardly scribbling on sheets of paper. Makeshift hats. Piles of candy. Kazoos.

The Friday gathering at Olbrich Botanical Gardens might sound like a children’s birthday party. But the attendees at this weekend’s sold-out “Escape Adulthood Summit” were all adults.

Bill Thom was one of them. His name tag identified him as a Lego builder, expert napper and Cap’n Crunch fan. What it didn’t say is that he also is the co-creator of a “Device to Save the World” — made up of cardboard boxes — along with more than 60 people on the first day of the two-day event.

The event, created by Madisonians Kim and Jason Kotecki in 2012, is part conference, part retreat, part recess for adults.

“We like to have fun, but we also want to get them talking about what issues they have,” Jason said.

The more than 60 attendees range in ages from 19 to 67 and come from 10 states. Many are married couples, siblings, friends or parents and children. Some are teachers or doctors, others are graphic designers or business owners. One is even a Catholic priest. [Read more…]

20 Tiny Ways to Make Life More Amazing

tinker-book Our lives are stories. Sometimes living a better story requires making a big, hairy, scary change. Like moving across the country or taking a huge pay cut to do what you love. But most of the time we just need to be open to the art of tinkering.

I am super excited to announce a fun side project I’d been working on for an exciting new company called Snippet. They are doing some cool things in the publishing arena and have built a platform with tools that encourage writers to engage and delight their readers with a beautiful, connected experience.

The first of what I hope will be many collaborations with them is a Snippet about tinkering. It features 20 simple ideas – small experiments, if you will – that will get you thinking in new ways and get your story moving in exciting new directions. It also contains lots of interactive “discoverables” like video, photo slideshows and conversations on social media.

I love how it turned out; it’s super cool. And it’s only $1.99.

If you’re serious about improving your story, you should get serious about tinkering. Download it here.

The Escape Adulthood Summit is 45 Days Away!


Our small team of busy bees is hard at work to make this year’s Summit a weekend to remember!

Kim and I met with the caterer last week to finalize the menu. We weren’t sure if they’d be able to accommodate what we had in mind, but they were more than willing to play with us. Last year was amazing, but this year is going to be epic!

The most frustrating thing about all the planning is wanting to share all the cool stuff we have in store. But our aim to instill as much magic as possible requires that we keep most things a surprise. Which is really, really hard!!!

fp-phoneHere’s what I can say. We have special entertainment booked for Friday night. One of the musicians uses the classic toy to the right as part of one of his instruments. And during the show, we’ll have a cash bar featuring a cocktail custom-made just for this event!

Oh, and the notebooks everyone gets this year are super cool. They feature covers made from actual American Cherry wood, sliced ever-so-thin and bonded to a substrate of kraft paper for durability. Thanks to the natural texture of the wood, no two memo books are the same but all share their origin in the same few hand-picked cherry trees from Northern Illinois and Southern Wisconsin.

With all the other surprises up our sleeves on top of the stunning location, I think that all of this year’s Golden Ticket holders are in for a real treat!

Behind the Scenes of My Book Writing Retreat, Part 2


Essential ingredients for writing a book: laptop, mocha, a beautiful day, and a cinnamon roll that I’m convinced only contains about seven calories.

You guys! I am thrilled to report that today I completed drafts for all 40 rules that will be in the book! I ended up including 6 of the top 7 rules voted on by you, so thank you to all who voted! (I decided the rule “Thou shalt take yourself seriously” was a theme that ran throughout many of the ones I already had, so that didn’t make it.) Almost all of my writing took place outside near Lake Michigan today, as it was finally sunny and beautiful :)

Tomorrow I will be hitting the sketchbook hard. I have plans to use much of my existing art in the final book, but I need to create a lot more to round things out. I’m looking forward to that!

I will let the stuff I wrote these past few days simmer on the back burner for a week or two before returning to them with fresh eyes. I think I’ve got a good start, but there’s a lot of room for refinement. That being said, here are 10 more nuggets that came out of todays session:

* * * * *

“It’s an incontrovertible fact: it is impossible to hear Journey’s “Don’t Stop Believing” while driving and not transform into a head-banging, lyric-belting, steering wheel-pounding god or goddess of rock & roll.”

“I bought a cinnamon roll that was about as big as my head. Now, I didn’t need a cinnamon roll as big as my head, but that’s all they had. I felt full long before the cinnamon roll was finished but it killed me to throw the last of it away. It seemed like the equivalent of burning my wallet. But what’s the alternative? I doubt the barista would oblige a request to pay half for a cinnamon roll as big as a baby’s fist.”

“Maybe we should give our kids the gift of doing less. Maybe we should bless them with boredom. If that doesn’t help matters, I’m sure my mom could find something for them to do.”

“When it comes to dishing out guilt and defending the rules that don’t exist, Adultitis doesn’t deal in logic.”

“Play is the miracle drug we’ve been looking for!”

“When we die, will we be judged poorly because we didn’t reply to every email?”

“Give your waistline a gift and throw your guilt down the garbage disposal. You really don’t have to clean thy plate.”

“Taking the time to do nothing once in a while – especially with the people we love – is often the single most important thing we can do in an entire day. In fact, I strongly suspect that at the end of our lives, all of us will wish we would have spent a little bit more time doing nothing.”

“Now all of a sudden you’re an agent of social change at the wheel. You’re Bono in a blue minivan.”

“Warning: if you measure your level of importance and value by how busy you are, there’s a pretty good chance the story you’re living sucks.”

Behind the Scenes of My Book Writing Retreat


Pretty productive writing day yesterday! I have drafts of 28 of the 40 chapters for the book done, a feat I attribute 50% to focus & freedom from distraction and 50% to me drinking coffee for the first time :) Here are 10 things I wrote that I’m pretty proud of…

“No one ever died at the age of 100 looking like a 19-year-old.”

“And if you don’t want to make the bed, no evil will befall you. Sure, the ghost of your mother may haunt you, but it’s not like she wouldn’t have anything else to hound you about, right?”

“The tuxedo I wore was a rental, but if it were still in my possession I’d need a giant shoehorn to put it on and the Jaws of Life to take it off.”

“Our world is aching for silliness. Not just in the backyard, but in the boardroom as well.”

“Let’s face it: the sixty-year-old ladies trying to look thirty, don’t. They look creepy. They make the clown from the Stephen King classic “It” afraid of clowns.”

“Isn’t it weird how someone can wear the equivalent of skimpy underwear at the beach without a second thought but a dude wearing flannel pajamas to Panera Bread is frowned upon?”

“Decorating the office, empowering your receptionist to be more childlike, and adding a little whimsy to your products or packaging may be simple, but they actually do something quite important. They have the power to uplift the human spirit.”

“Confidence is sexier than any cream. Confidence comes from within, not from a container.”

“Instead of jamming as much activity into our leisure time as possible, let’s give ourselves the gift of breathing room. Instead of spending our time watching the penguins at the zoo thinking about what four exhibits we should go see next, maybe we should just spend time, you know, actually watching the penguins.”

“Once upon a time there was a girl who was raised by her grandmother in a magical forest. The old woman was always telling her to be careful, so she was. And nothing awesome ever happened to her. The end.”

P.S. I’ll be posting more updates on our Facebook page, so make sure you’ve liked it to get the freshest news!

Help Write My Book (a Poll)


As you may have heard, we have a new book in the works with St. Martin’s Press about the “Rules That Don’t Exist.” There are approximately 1,385,984 of these so-called rules, although most of them have yet to be discovered. I have uncovered no less than 118 so far, but alas, the forthcoming book can only hold 40. (I smell a sequel. And maybe even some prequels starring the cousin of Jar Jar Binks!)

Anyhoo, I am on a writing retreat in Milwaukee this very moment, trying to decide which rules should be included in this particular book. So far, I’ve got over 30 of the rules nailed down.

But I could use your help.

I’ve got a number of rules that are on the fence, listed below in random order. Which ones most resonate with you? Which ones would you most like to read about? Which ones does the world most need to know about (and ignore)?

The ones that get the most votes will find their way into the finished book!

What Rules That Don't Exist do you think absolutely MUST be included in the book? (Select up to 5)

  • Thou Shalt Hide Thy Weirdness (43%, 91 Votes)
  • Thou Shalt Not Have Too Much Fun at Work (41%, 87 Votes)
  • Thine Offspring Shall Be Involved In A Million Extra Curricular Activities (40%, 85 Votes)
  • Thou Shalt Do and See Everything Whilst On Vacation (39%, 82 Votes)
  • Thou Shalt Take Thyself Seriously (34%, 71 Votes)
  • Thou Shalt Brag About How Busy Thou Art (31%, 66 Votes)
  • Thou Shalt Not Allow Others to See Thee Car Dancing (30%, 64 Votes)
  • Thine Offspring Must Wear a Respectable and Matching Outfit to School (28%, 60 Votes)
  • Thou Shalt Wear Matching Socks (28%, 59 Votes)
  • Thou Shall Not Say No to Good Things (23%, 48 Votes)
  • Thou Shalt Not Ask Too Many Questions (21%, 45 Votes)
  • Thou Shalt Finish Every Book Thou Has Started (21%, 45 Votes)
  • Thou Shalt Watch the Evening News to Stay Informed (19%, 40 Votes)
  • Thou Shalt Always Take the Promotion (18%, 39 Votes)
  • Thou Shalt Not Step On a Crack, Lest Thou Break Thy Mother’s Back (18%, 38 Votes)
  • Thou Shalt Not Have Fun Whilst Announcing You Have Cancer (17%, 35 Votes)
  • Thou Shalt Not Sit Too Close to the TV Lest Thou Ruin Thine Eyesight (14%, 30 Votes)

Total Voters: 211

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Thanks for sharing your two cents!

Show & Tell Winner: Lego Maniac


A while back we asked you to send us a photo of something from your childhood that you still have. Our winning entry comes from Joel Conley, who wrote:

I saved all my Legos from when I was a kid, for my kids, right? We play with them often spending hours sitting on the floor surrounded by the colorful building blocks of imagination. Sometimes I get so wrapped up in my awesome Lego creation that I look around and realize the children have gone off to pursue other interests. I shrug, and build on.

P.S. I married a woman who also kept her awesome Lego collection… For her kids… Right?

up-with-people-mugThere is no doubt that Joel’s childlike spirit is shining through big time in this photo. For his efforts, Joel gets a $10 gift code to the Lemonade Stand and this neat “Up with People” mug. Congrats, Joel! And thanks to everyone who played!

The Biggest News Since the Birth of Our Kids


As of today, Kim and I have been married for 14 years. So it seems like a good time to share some super exciting news with you guys…

We recently finalized a book deal with a major New York publisher!!!

flatiron_buildingSt. Martin’s Press, which is owned by Macmillan Publishers, is headquartered in the Flatiron Building in New York City and is considered one of the largest English-language publishers. They loved the concept for my next book, “Penguins Can’t Fly and 39 Other Adultitis-Ridden Rules That Don’t Exist” (tentative cover above), and so we’ll be working together to bring it to life!

An Itty Bitty Background on Self-Publishing vs. Traditional Publishing

For the most part, almost every single book we’ve published has been self-published. Meaning that we write, print, distribute, and sell our books on our own. Compared to traditional publishing, this is a very good way to go for making money, because even though you have to foot the whole bill yourself, all of the profits go back to you. We have been very happy with this route, and have been able to move a lot of books over the years. On the flip side, a traditional publisher usually gives you more street cred and has wider distribution channels that individuals and small publishers just don’t have.

The trick is getting them to pick you.

An Unlikely Unfolding of Events

A little over a year ago, a friend of mine emailed me a link to a an article in Writer’s Digest that gave a rundown of what big publishers look for in authors. I was surprised to see that the numbers for our email list and the number of speaking engagements were considered very favorable. I started to wonder if the time was right for us to pursue a traditional publisher.

A week later, out of the blue, a literary agent emailed me. I did not know at the time that she is the coolest literary agent in the history of ever. She said she’d seen one of my pieces of art on Facebook via a share from one of her friends, went to our website, and fell in love with our message. She told me about her roller coaster experience of clicking through our site, praying that we didn’t have any books, being crushed when she found them, and then rejoicing upon discovering that they were all self-published. She sent off an email wondering if I had ever considered traditional publishing and hoped to set up a meeting to discuss the possibility of working together. [Read more…]

The Two-Week, Twelve Buck T-Shirt Extravaganza


So I’m getting the itch to create some new products. Problem is, we are running out of space and I’m not interested in living in a warehouse. So for a limited time (just two weeks, to be exact) we are offering an insane deal on ALL of our t-shirts. At just $12 each, they are over 50% off!

Priced to move, baby.

Now here’s the thing: when these shirts are gone, they’re gone. We have no immediate plans to reprint them. (Because I’ll be making new ones instead!) That being said, supplies are extremely limited — especially for certain designs and sizes — so act fast!

10 Reasons You Should Attend The Escape Adulthood Summit

Last year’s Escape Adulthood Summit was really something special. Over 40 like-minded individuals from 8 different states came together in Madison for a life-changing weekend of fun, inspiration, and magic. It was, in a word, awesome.

This year, our goal is to make it awesomer.

There are 70 Golden Tickets available, but 50 are already gone, many claimed by people who’ve attended a previous Summit. Here are 10 reasons why you should consider joining their ranks:

1) The community. It can be terribly lonely when you feel like you’re the only one who sees the value in silliness, the importance of laughter, and the power of a chocolate chip cookie. The Escape Adulthood Summit is designed to connect you with other like-minded souls to give you the assurance that you are not alone. In fact, it’s quite possible that your biggest takeaway might come from the person you sit next to.

2) The location. We have upgraded to the the beautifully stunning Olbrich Botanical Gardens. Surrounded by 16 acres of lush, award-winning, outdoor display gardens, you can plan on some well-deserved relaxation and rejuvenation.

3) The butterflies. We’ll be there for the opening weekend of Olbrich’s famous Blooming Butterflies Event, which only runs four weeks each year. Live butterflies emerge from chrysalises daily in the Bolz Conservatory and you’ll experience the magnificence of more than a dozen species of free-flying butterflies. [Read more…]

Let’s Be Young

A few years ago, Kim and I took a plunge. For years, we had dreamed about hosting some sort of live event for the kind of people who get giddy about making Adultitis all hot and bothered. The Escape Adulthood Summit was born, and it exceeded our wildest expectations. Last year, we did another one, and that one was even better.

Number three is six months away, and — BAM! — we’re determined to kick it up another notch. This year we have live butterflies on our team. Oh yeah, baby.

The Escape Adulthood Summit is a multi-day event based on four cornerstones: Community, Inspiration, Magic, and Fun. Part conference, part retreat, part mastermind group, it’s a one-of-a-kind event designed for people instilled with the soaring spirit of childhood.

It’s your chance to connect with kindred spirits for a madcap weekend filled with fun and inspiration. We’ll talk about how to stay happy and hopeful in an Adultitis-ridden world that’s increasingly more noisy, cynical, and stressful. We’ll share simple, fun, and practical ideas for creating memorable scenes with the people we love. We’ll brainstorm creative ways to break rules that don’t exist. We’ll explore the elusive concept of life balance and discover ways to make life less stressful and more fun.

I used Flipagram to create a 1:37 recap of last year’s hijinks. Check it out below, and then reserve your spot for this year’s shindig. Of the 70 Golden Tickets available, only two dozen are left. (And don’t forget, it’s cheaper if you bring a friend, spouse, sibling, parent, or sworn enemy.)

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P.S. The awesome song is Let’s Be Young by Evan McHugh.

Say Hello to Ginny!

Season’s greetings!

I am happy to anounce that a new little Adultitis-fighter has joined our family. Her name is Virginia Rose, and she arrived at 2:39 am on December 19, just in time for Christmas. Ginny was born at home and interestingly, she was born “en caul,” which means she was actually born in her bag of waters, which is somewhat rare. Depending on what you Google, it is generally regarded as a sign of good luck (or an omen that she will grow up to be a vampire.)

At 8 pounds, 15 ounces, Ginny weighed in a little over big sister Lucy but under big brother Ben, who was 10 pounds, 4 ounces. Speaking of the siblings, Ben and Lucy are both excited about their new sister. Lucy is thrilled that her prayers for a sister were answered!

Both Mom and baby are doing great, and I am busy holding down the fort. It’s a good kind of tired, and we love having babies this time of year: warm and bundled up inside under the glow of twinkling Christmas lights.

There’s a good chance that Kim will be writing up a blog with more of her thoughts, but I wanted to share the good news with all of you. (More photos here.)

Happy Holidays to you and your family!

What’s something awesome you’re grateful for this week?

Top 10 Reasons You Should Attend the 2014 Escape Adulthood Summit


Last year’s Escape Adulthood Summit was really something special. Over 40 like-minded individuals from 8 different states came together in Madison for a life-changing weekend of fun, inspiration, and magic. It was, in a word, awesome.

This year, our goal is to make it awesomer.

There are 65 Golden Tickets available, but well over half are already gone, most claimed by people who’ve attended a previous Summit. Here are 10 reasons why you should consider joining their ranks: [Read more…]

New! Buttons for Sale!


Our first series of collectible pinback buttons have arrived and they’ve been designed to allow you to display your inner child on the outside! They are also quite handy in warding off Adultitis. Featuring colorful art by yours truly, the buttons are 2.25″ in diameter, have a pinned metal back and are 100% American made!

The buttons in this series are Bee Optimistic, Naps Rule and Red Rover.

You can buy your favorite individually or save money by purchasing the whole set!

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