"NO" is a monster that frightens many of us. It's so intimidating that we'll forfeit the chance of getting something awesome because the mere chance of hearing "No" keeps us from even asking. Granted, no one likes to be turned down for a job, a date, or entry to a school we hoped to attend. But No doesn't have to be the enemy we think it is. Our team once worked with a sales consultant who helped us to see the value in a No. She conceded that because No is so powerful, prospects are afraid to say it, so they offer up a maybe instead, which she warned is worse than a No. "No is a …