￼Not the kind of rules about taxes and speed limits, but the ones that keep you from living a life of awesome.
We are constantly bombarded with rules that don’t exist:
• Thou shalt not eat dessert first.
• Thou shalt color inside the lines.
• Thou shalt hate Mondays.
They’re stressing you out, sapping your energy, and keeping you from living your best life. Penguins Can’t Fly by Jason Kotecki is a book for adults that uncovers 40 of the most useless of these so-called rules. St. Martin’s Press (a division of Macmillan), it explores some small but mighty actions you can take to turn your life into the fun, adventurous and exciting story you deserve. This beautiful 240-page hardcover work of art is a magical combination of his whimsical illustrations, humorous wit, and poignant anecdotes.
It’s time to stop living by someone else’s rules.
“In order to innovate you have to break some rules. And if you want to have a great life, you need to create a widely diversified portfolio of unforgettable memories. Jason Kotecki’s new book Penguins Can’t Fly will help you do both.”
-Daniel Burrus, Author of The New York Times best seller, Flash Foresight
About the book
Life is supposed to be fun. We knew this instinctively as kids, but somehow forgot on the way to adulthood. We got busy and overwhelmed, started valuing things that don’t matter, and learned to follow a ton of so-called rules:
Only celebrate when the calendar gives you permission
Don’t make a mess
Don’t play hookey
Hide your weirdness
Hide your wrinkles
Care what other people think
Following these rules is a terrific way to stress you out, sap your energy, and ensure a boring life. But there’s a better way. In this enlightening and beautiful full-color book, author and artist Jason Kotecki uncovers some of the most useless rules so you can shift perspective and start seeing the world with wonder once again.
It’s time to stop living by someone else’s rules. Your life is a story, and a short one at that. Discover what small but mighty actions you can take today to turn your life into the fun, adventurous and exciting story you deserve.
“Penguins Can’t Fly” has a 5-Star Rating on Amazon.com…
“The thinking that goes into Jason’s work—his art, his words, his imagination—is touching at a level that most people hoping to make a positive difference in the world only dream about.” –Matthew Gartland
“Jason wrote the perfect book.” –Chris Clarke-Epstein
“Brilliant art and playful writing.” – P. Maurer
“It’s funny and fascinating.” –J. Petz, Author, Boring Meetings Suck
“I like this book so much I bought a case to send to clients!” –Laurie J. Guest
“A book you truly have to see to believe. It’s everything a self-help book should be, and so, so much more!” –Michelle
“A magically whimsical self-help guide.” – Aron Row
“Filled with reasonable rules that if you break, can lead you to live a remarkable life.” –Philip Gerbyshak
“Slaps conventional wisdom in the face with a codfish.” –M. Eickemeyer
How to order
Penguins Can’t Fly is available at The Escape Adulthood Lemonade Stand, as well as any of the fine retailers below, and wherever books are sold. Regardless of where you buy it, if you email a copy of your receipt to firstname.lastname@example.org, we’ll send you a link to a top secret page where you can get some free digital bonuses!
Wondering what you’d do with extra copies of Penguins Can’t Fly? Here are some ideas.
Regardless of where you order the book, if you email a copy of your receipt to email@example.com, we’ll send you a link to a top secret page where you can download some awesome stuff:
About the author
Jason Kotecki is an artist, author, and speaker who considers himself a professional reminder-er and permission granter. He is also a husband, dad. Batman fan, Star Wars watcher, retro T-shirt wearer, and avid eater of sugar-laden cereal.
Jason and his wife, Kim (a former kindergarten teacher), are the dynamic duo behind Escape Adulthood. As partners in crime on a crusade to annihilate Adultitis, they believe that a life that embraces a childlike spirit is a life that is less stressful and way more fun. The couple inspires and encourages people to live amazing stories and make memories with the people they love.
Besides making art that inspires and delights people all over the world (all of the illustrations in this book are his), Jason is in high demand as a professional speaker. He works with all kinds of organizations, sharing real-world strategies and practical ideas for restoring balance, preventing burnout, and achieving new levels of productivity. His content-rich programs are balanced with a refreshing mix of humor and emotion, serving as the perfect antidote for people who find themselves in a personal or professional rut.
Jason lives with his family in picturesque Madison, Wisconsin, where they enjoy long walks by the lake and eat way too many cheese curds.
Help Us Spread the Word!
Adultitis is a fan of complicated things. I am not a fan of Adultitis, so in an effort to make blogging and spreading the word about Penguins Can’t Fly as simple as possible, here are some handy photos and tools to help. If you are a blogger, or work at the Daily Planet or some other awesome media outlet, feel free to use them for online or print use with proper attribution (Jason Kotecki) and a link back to: rulesthatdontexist.com
For photos with higher resolutions, go here.
If there is anything else I can do to help you out, let me know!
Support our Thunderclap Campaign
Help us out by saying “yes” to posting a one-time message about the book on Facebook or Twitter. It’s free and easy, but will create a powerful wave of attention on launch day. Here’s the link: https://www.thunderclap.it/projects/27704-help-marty-fly
Sample Tweets for Your Convenience:Break rules. Live a better story. Give #Adultitis the atomic wedgie it deserves. Buy #penguinscantflybook… Click To Tweet Are you living life by someone else's rules? Stop that already! Buy this fun book and live by YOUR rules! Click To Tweet Breaking rules that don’t exist is the best way to live a life of awesome. Get #penguinscantflybook now! Click To Tweet
Want to show the world your rebellious side? I designed 8 different graphics that are specifically formatted to work as an epic Facebook Cover Photo, fearing some classic rules that don’t exist. (Check out how the arrow aligns perfectly with your Profile Picture!) Just download your favorite graphic and upload it to your profile on Facebook.
rules that don’t exist…
Read about even more rules that don’t exist on the blog. Here are a few of the latest entries…
It’s been almost two years since Penguins Can’t Fly was published. It features forty of the most common rules that don’t exist, but with each passing day, I am even more convinced that there are more like forty million, keeping us enslaved to Adultitis without us even noticing. A few weeks ago, I asked Escape […]
We are inundated with rules that don’t exist. Not speed limits and tax laws, but the seemingly invisible norms, assumptions, and superstitions that we follow (often subconsciously) and which drive our lives. The more I write and talk about them, the more I uncover. And there is no shortage in the realm of education. My […]
A few weeks ago, I was on a Navy base in Florida, delivering my first program for a military audience. The meeting planner was very hesitant about me encouraging them to break rules, especially since they had just spent several (long, boring, excruciating) days being briefed on new procedures, policies, and regulations. I still told […]
behind the scenes…
Here are a few recent posts about the making of this book. Read all of them right here.
The final zoo on the epic #Notarule Tour was in Sioux Falls South Dakota. We got to plug into a literacy program at the Great Plains Zoo in which Jason was the guest author. He got to share some stories from Penguins Can’t Fly, then read the crowd an owl book, introducing screech owls as “rule […]
We were excited to spend a beautiful Sunday at Como Zoo in St. Paul Minnesota to help promote Penguins Can’t Fly and encourage people to break rules that don’t exist. Especially popular at this stop was the opportunity for parents to draw on their children: It’s fun being permission granters! And the results were pretty […]
It’s been very exciting to see people finding the prints I’ve hidden as part of our Find Marty Art Drop. It works like this: I hide a limited edition signed print somewhere in the world and post a clue on Facebook, Instagram, and Twitter. A tiny penguin (aka “Marty”) is included with the print, along […]