Well, it’s not so much that I forget, but that I decide not to because I’m afraid of what you’ll think of me.
A simple blue sticker, stuck to the cover of one of our books and bearing the name of the organization sponsoring one of my recent speaking appearances reminded me that I really should tell you of one of the most popular techniques groups have taken advantage of to bring me in.
But I was hesitant to, for fear that you’d think of me as a pushy salesman with a polyester suit and a ridiculous combover.
What I really forget is the people who have thanked me for coming to speak to their group, and how it was exactly what they needed to hear and that they desperately wish their spouse or daughter or friend had been there to hear the message.
And then that makes me think that withholding information that lots of groups could find useful for accomplishing the same result for their people makes me kind of a jerk.
And being a jerk is worse than having a ridiculous combover.
So here goes. If your organization buys a certain number of books (usually 100-250, based on the type of group you are), I’ll travel to you and deliver the speech for free. Many times, sponsors buy the books and use stickers to get their name out and increase awareness. Other times the event coordinators use them as incentives for early bird signups, or for turning in the conference surveys, or just as a way to offer added value for the attendees. Some smart groups are even able to pull funds from a different budget than the one that’s normally used to pay for speakers.
This fall, I’ve been sharing my message about fighting Adultitis with all sorts of groups, with a particular emphasis on programs for associations in the healthcare and education fields, as well as governmental agencies that work with families and children.
If you’re part of a company, association or other group in a high-stress field that’s continually asked to do more with less, perhaps this would be of interest to you. We’re all booked up for 2011, but we still have availability for 2012. You can start the conversation here.
I’d love to work with you, and I promise to leave my polyester suit at home.