Wes Naman is a professional photographer. Like many professionals, he was a little burned out with the “professional” side of his work and needed a break.

So he grabbed some Scotch tape and got silly.

With the help of some open-minded friends, he used lots and lots of tape to wrench their faces into ridiculous positions. Then he asked them to try and remove the tape using only their facial muscles. It resulted in 33 photographs like the ones pictured above.

Which led to the project becoming a viral sensation, the attention of the Scotch brand itself, and an unlimited supply of rolls of tape for future projects. Perhaps a sweet advertising campaign is next.

Where do the best ideas come from?

Oftentimes, they come from play. I don’t care if you’re in a so-called “creative” field or not, the willingness to let go, be silly, and experiment with no expectation of outcome is like napalm for good ideas.

If you’re on the hunt for the next big thing, the idea that changes everything, or a solution to your most vexing problem, maybe you need to stop pressing so hard. Maybe you need a break.

Maybe you need to be a little less serious. And. Just. Play.