“Blessed are the rule breakers. They shalt inherit the Future. We have always admired the great renegades of business, brave souls who dared to deny the status quo, defy the odds, and pioneer a new normal. Nicolas Tesla. Richard Branson. Tony Stark. One thing all great titans of industry have in common is this: they were able to identify rules that don’t exist and had the courage to break them. Of course, there are plenty of rules that DO exist. If you commit fraud or neglect to pay taxes, I hope you look good in an orange jumpsuit. But the rules that DON’T exist greatly outnumber the ones that do. History is filled with examples of those who profited greatly by dispensing with so-called ‘rules.’”

This is an excerpt of my new ChangeThis manifesto that talks about the rules that don’t exist and specifically delves into how to get good at noticing these so-called rules and how to muster up the courage to actually break them.

It’s a quick read and free to download, please feel free to share it with friends, family, co-workers, bosses and sworn enemies (which may not be mutually exclusive.)