Our Silly Take on the ALS Ice Bucket Challenge

We inevitably got called out in the viral ALS Ice Bucket Challenge that has taken the interwebs by storm. We happily accept the challenge from Michelle, our book agent, plus we will be donating $100 to ALS research. We enlisted the help of some friends for this one…

By the way, this whole Ice Bucket Challenge thing is a stellar example of how the world is aching for silliness, but oftentimes, we just need a little permission. Making a video of yourself dumping a bucket of ice water of your head is pretty silly. People don’t make a habit of doing things like this.

But that doesn’t mean they won’t.

When someone else is being silly, it gives us the cover to jump in and be silly ourselves.

Be a permission granter. Go first.