I’ve always respected the idea that Native Americans who hunted bison would put every inch of it to good use. Meat, bones, hide, everything.
As a speaker who just so happens to be an artist (or is that an artist who happens to be a speaker?), I love it when someone makes the most of everything we have to offer.
Oftentimes, my art gets used in the printed program and marketing materials that promote the event. Other clients give products featuring my art as thank you gifts to sponsors and volunteers. Sometimes it’s even incorporated into the stage design!
A recent client went next level and it was awesome. Not only was I able to deliver their luncheon keynote, but they used my art in a multitude of ways that tied my message into their event brilliantly. It’s not surprising that Baird was listed in Fortune’s 100 Best Companies to Work For, as they put a lot of effort into the small details to create a wonderful experience for their people.
For example, Kristin, the meeting planner, coordinated with the catering team to place the yummy dessert prominently at each spot, which we complimented with fun cards we provided to encourage attendees to make it their first course.
During lunch, the big screens underscored the permission to break one of Adultitis’ favorite rules, “Thou shalt not eat dessert first.”
During my program, when I asked who had eaten dessert first and only about 5% raised their hands, it perfectly underscored my point about how enslaved we are by Adultitis and its insidious rules that don’t exist. By identifying and breaking these so-called rules, we can take great strides in becoming more innovative and fulfilled at work and home. It was a cool way to bring everything full circle.
Meanwhile, art that was specifically chosen to complement the theme was utilized to help brand the event via signage in the registration area and on the agenda boards throughout the space.
Prints that reiterated points from my talk were included in the centerpieces at each table, and given away as fun door prizes at the end.
And at the conclusion of the program, I had a mini art show, where people could take home reminders of what most resonated with them. I love being able to chat with people afterwards, signing and personalizing their keepsakes. It’s incredibly gratifying to know that when someone buys a piece of art to hang on their wall, my message lives on beyond the sixty minutes I stood on stage.
“We were initially attracted to Jason as our luncheon keynote because his message, Breaking Rules that Don’t Exist, tied closely to our conference theme, Breaking the Mold. But we ended up with a lot more than we bargained for because, as an artist, Jason had a library of art with mini-messages that we were able to incorporate into the details of the event. His art is colorful, appealing and thought-provoking. Without it, we wouldn’t have been as successful in breaking the mold with our conference logistics.” Kristin Brogan, Vice President, Hospitality Manager, Baird Corporate Events
Kim and I love teaming up with creative, smart organizations and meeting planners who are eager to create a truly memorable multi-dimensional experience for their people!
Cathy de Seton says
I often start with dessert as I often haven’t any idea what I want to eat (home alone here) or if I’m out, on one of musing journeys, people will say later, “so what did you eat for lunch?” – often it’s something I wouldn’t necessarily have for quick lunch at home – I’m quite partial to a almond/marizpan croissant thing…
I love your promo/planner event you have unfolded here…a couple of months ago a new lass in the fiber-crafts selling world asked for ideas to sell her product at a show – I basically said “don’t do clutter” – provide a mirror for the buyer to really see what it looks like (she was selling shawl pins)… and maybe a plain coloured shawl to see the effect.
So I went to said big show – and the lass had nothing like I said – a pile of pins (on nice cards) – and she added some dyed wool skeins (for sale) NO mirror, she said buyers had asked the seller “what do you think?…
Sadly I felt she had missed the point…I thought that a mirror would bring a lot more for her, because people (mainly women) love to look in a mirror when buying accessories…and I thought that maybe some other traders would have had extra sales, if the customer had taken the object and viewed it for herself against herself…