The Leo Burnett Company web site is a perfect example of how to create an experience that makes the user "return to childhood." I found myself delighted by the unique and whimsical interface that stands out in a homogenized landscape of very boring "grown-up" web sites.
Children are surprised every day by the unique experiences life provides. As adults, we get caught up in the idea that we’ve seen everything. In a world of ho-hum products and service, there is a big opportunity to be had by the ones that surprise their customers with a fresh perspective.