I was speaking in Reno about one of the most controversial "rules" I wrote about in Penguins Can’t Fly, which is “Thou shalt not swap sides of the bed.” Just the mention of it can give people who have been in long-term relationships the heebie-jeebies. Shortly thereafter, an attendee named Laura emailed me to tell me she had tried it with her husband. “He was hilarious,” she wrote, “and he did not like it at all. We were laughing so hard through the whole thing!” That same day, I got a note from Jeff, who heard me speak in New Orleans the week before. He reported that my talk really hit …
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